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AI in Equity Research: Cutting Costs and Boosting Insights
Equity Research

AI in Equity Research: Cutting Costs and Boosting Insights

6 min readJames Yerkess, Senior Strategic Advisor

In today's dynamic financial landscape, equity research remains essential for informed investment decisions. However, the substantial costs of conducting thorough research can present a challenge. AI in equity research has recently emerged as a powerful innovation, offering the potential to reduce equity research costs by up to 40%.

This article delves into the historical evolution of equity research. It explores how AI can streamline research processes, providing actionable strategies for maintaining quality while cutting costs.

The Evolution of Equity Research: A Historical Overview

Equity research has undergone several key transformations driven by technological innovation over the decades. These advancements have consistently enhanced the capabilities of financial analysts, leading to notable changes in how research is conducted.

The Spreadsheet Era (1970s–1980s) marked the introduction of tools such as Lotus 1-2-3, followed by Microsoft Excel. These tools fundamentally changed financial analysis, enabling analysts to perform more sophisticated calculations and data modeling efficiently.

The Rise of Bloomberg Terminals (Mid-1980s), combined with the growing accessibility of the Internet, transformed the dissemination and consumption of financial information, making real-time data analysis possible.

The Regulatory Landscape (2000s) saw notable shifts, including the implementation of MiFID II in Europe and Reg FD in the U.S. These regulations redefined the relationship between buy-side and sell-side analysts, pushing for greater transparency and altering the flow of information—developments we cover in our comprehensive equity research guide.

The Age of Alternative Data (from the 2010s) introduced new data sources and expert networks. These provided analysts with new avenues for generating and validating investment ideas, further expanding the scope of equity research.

Today, the AI Revolution (from 2024) is poised to transform equity research through comprehensive automation platforms. For a detailed comparison of available tools, see our complete platform comparison. The two key pillars of AI in equity research are structuring unstructured data and enhanced automation of routine tasks.

The Role of AI in Reducing Equity Research Costs

A typical buy-side equity analyst spends approximately 60 hours per week on various tasks. Some of these are communication tasks, such as speaking with management, attending industry conferences, or engaging with the sell-side or peers. In its current state, AI cannot automate these tasks.

Chart showing typical equity analyst workload breakdown and AI's potential to reduce equity research costs by 40%
AI's Impact on Equity Analyst Workload and Cost Reduction

However, modern equity research automation platforms have the potential to significantly reduce the time and resources required for equity research by automating and enhancing several key processes. AI can make a substantial difference in two core areas: Structuring Unstructured Data and Enhanced Automation of Routine Tasks.

Pillar 1: Structuring Unstructured Data

One of AI's most impactful contributions to equity research is its ability to process and structure vast amounts of unstructured data. This capability, often referred to as Unstructured to Structured (U2S), includes several key functions.

AI tools can swiftly extract and summarize crucial information from complex financial documents, reducing the need for manual reading and analysis. For instance, AI can analyze earnings calls, identify key insights, and cut the time analysts spend on these calls by up to 50%. A good example is the analysis completed on the latest Nvidia earnings report by the Marvin Labs App. Marvin Labs offers Material Summaries that highlight only material and new information, plus AI Analyst Chat for interactive exploration. Furthermore, AI can streamline the process of identifying and analyzing the primary drivers behind a company's performance, halving the required time.

Pillar 2: Enhanced Automation of Routine Tasks

The second area where AI can reduce costs is through the enhanced automation of routine tasks. This continuation of industry automation trends means that many hours equity research analysts dedicate each week can be significantly reduced.

AI can assist in generating investment ideas by rapidly scanning large datasets to identify potential opportunities. Additionally, AI-driven tools can automate updating financial models based on new data, freeing analysts to focus on higher-level analysis. Deep Research Agents can run in the background, continuously monitoring companies and updating outputs automatically.

Reducing Overall Workload by 40%

AI can reduce the overall workload of an equity research analyst by up to 40%. This reduction not only lowers costs but also allows analysts to devote more time to strategic decision-making and in-depth analysis, thereby increasing the overall value of the research process.

Morgan Stanley Wealth Management (MSWM) recently announced a new innovation milestone in its AI @ Morgan Stanley suite of GenAI tools for Financial Advisors to save time and cut costs. The new AI @ Morgan Stanley Debrief is an OpenAI-powered tool that, with client consent, generates notes on a Financial Advisor's behalf in client meetings and surfaces action items. The goal is to use AI to reduce workload and costs.

Strategies to Maximise Cost Savings in Equity Research

Incorporating AI into your equity research process is just one piece of the puzzle. To fully capitalize on cost-saving opportunities, consider the following strategies.

Outsourcing routine tasks, such as data collection and preliminary analysis, to specialized firms can further reduce costs. This approach allows in-house analysts to focus on more complex, value-added activities. While proprietary data sources are essential, integrating open-source data can supplement your analysis at no extra cost. AI can help merge these datasets effectively, providing comprehensive insights. AI tools can also identify inefficiencies in your current research processes, helping streamline workflows and reduce redundancy. This leads to faster turnaround times and lower operational costs. Finally, collaborating with other institutions on research projects can spread the costs and provide access to a broader range of data and expertise, enhancing the overall quality of your research while keeping expenses in check.

Bringing It All Together

The integration of AI into equity research represents the latest chapter in the field's ongoing evolution. AI offers the potential to reduce research costs by up to 40%, enhancing overall efficiency and insight generation. It is important to note that AI is not replacing human analysts; rather, it is enhancing their capabilities by taking over routine tasks, allowing them to focus on more strategic analysis and complex problem-solving.

Challenges in integrating equity research automation include the initial investment in tools, the need for specialized training, and ensuring AI-generated insights consistently meet rigorous quality standards. However, when combined with strategies like outsourcing, leveraging open-source data, and streamlining workflows, AI applications can help financial institutions maintain high-quality research while significantly cutting costs.

Future trends in equity research will likely involve deeper integration of AI, increased reliance on alternative data sources, and more collaborative research initiatives among institutions. Embracing these innovations will make equity research more cost-effective and insightful, driving better investment decisions in an increasingly competitive market.

James Yerkess
by James Yerkess

James is a Senior Strategic Advisor to Marvin Labs. He spent 10 years at HSBC, most recently as Global Head of Transaction Banking & FX. He served as an executive member responsible for the launch of two UK neo banks.

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